Sharing quarters with a selection of postcards, watches, greeting cards, films, video tapes, personal care products and Buxton wallets is a genuine, old-fashioned ice cream soda fountain! And Robert Gilfillan hasn’t lost his generous touch with the ice cream scoop. As he says, “What has not changed here is that our customers are individuals . . . both old friends and new. At West End Drug you are never just a computer number.”

West End Drug, at 105 Main Street, has been recognized as one of the 50 most innovative pharmacies in America.